TARGET MARKET SEGMENTS Essay

CONCENTRATE ON

MARKETS

Marketplace Analysis

Marketplace

- Your target customers are individuals who are most likely to acquire from you.

Concentrate on Marketing can–

 Help out with Clearer understanding of

markets needs, wants and desires

 More specific and effective usage of

marketing solutions (e. g. budget,

time expertise)

 More proper approach Take full advantage of

profit.

Importance

Steps of Market

Research:

Industry Segmentation

Market Size

Industry Dynamics

Competition

Historical History

Emerging Tendencies

Market Share

Recognition of

Target Market

 Are unable to serve every customers of this

universe.

 Divide the universe in to market

portions, where ordering or will need

requirements is same i actually. e.

homogenous.

 Assault one or few market

sectors.

 This is certainly target advertising.

Market

Segmentation

The four basic industry segmentation-strategies are

based on:

behavioral,

demographic,

psychographic,

and

geographical

differences.

 More fine tuned product

 Price this appropriately pertaining to the target

target audience

 Fewer competitors

 Easier to take care of resources

Advantages of

Segmenting the

Market

Market Size

The number of individuals in a certain market who are potential buyers and/or sellers of a product or service.

Industry

Dynamics

Conversation between forces of demand and supply

as well as the pricing indicators they make.

 Supply/Demand

Equilibrium

 Demand changes Price

 Supply changes Price

 Simultaneous Source and

Demand Changes

Marketplace Dynamics

Opponents

 Running a business, a company inside the same market or a comparable industry which offers a similar service or product. The presence of more than one competitors can easily reduce the prices of goods and services while the companies make an effort to gain a greater market share.

Growing

trends

 A percentage of total revenue volume

within a market captured by a company,

product, or perhaps company.

Market Share

Why is Industry

analysis

required?

Srishti Rimal

Yasmine Shrestha

Supriya Mainali

Sachin Dongol

Nishan Burja Magar

Roshan Jayshwal

Group Members

M. Sc. IT 1st search engine marketing

Section- A



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