Information System Coursework Composition

п»їExecutive Summary

L. A Logen is a manufacturing company and producing avenue furniture in britain. The company currently is facing a few concerns and is typically due to the bad and out-of-date system which they had during the last 35 years.

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Situation Research

Company Guide

H. A. Logen & Sons is one of the street pieces of furniture companies in UK. Logen is a family owned outdoor pieces of furniture company founded by Harry Logen in 1952, used to concentrate on streets lights for the local council. The company at this point extends to produce and operate a larger range of streets items, which include waste bins, security bollards, traditional and modern lighting. Currently, Harry Logan's boy created a new marketing segment and began to produce top quality luxury housing furniture to get the riches. With years of producing experiences, Logen intends to provide councils and also other private buyers with high quality products including LED lights, Polyurethane (PU) bollards to 316 class stainless steel waste bins. These materials will be durable and provided by one of the most reliable suppliers who have collaboration with Logen for many years. The reputation of having quality assurance process at each level, Logen been successful on having long standing deals with the neighborhood councils due to the traditional lines and which usually occupies approximately 56% of UK classic lighting market. Besides, the brand new non-council sales tactic has contributed mainly 11% of total revenue ВЈ27. 0m in 2013 (Brooke, 2013). Considering that the market in India and also other Far East countries are developing fast, particularly for street light (McKinsey & Company, 2012), Logen decided to open a new factory in India in 2005. The newest factory effectively achieve its desired enlargement strategy, and also aid the company in minimizing the cost of production. Logen employed 250 people in Midlands and most of which contributed long service, planning on the workers to become less ground breaking. On the other hand, there are approximately a hundred and fifty employees are engaged in India, most of them will be younger and more innovative. Current Issues

Logen has been a family owned company for almost 62 years since 1952 and now it is under control of the third era of the friends and family. Although the firm is developing new products and markets, the success will not reflect in the performance survey, largely because of the inefficient devices. The current devices are outdated and becoming drastically unstable. You cannot find any links or communications between different departments and staff tends to waste their time doing repeated works. Besides, the company site only shows a range of limited products, without the chance for customer to experience online buying and customisation of their recommended specification. In addition to that, Logen is usually facing serious challenges in the lighting industry. Since the enhance of streets lighting requirements, more corporations from growing countries like China will be joining the industry (McKinsey & Firm, 2012). The high costs of materials and labour, subsequently causes Logen fail to outstand and produce profits in the global market. According to Nordic Street Household furniture market statement (Plimsoll, 2014), every organization in the market have been rated since Strong, Great, Mediocre, Extreme caution or Threat according for their latest performance.

Desk 1: Performance of Furniture Industry

As H. A. generates a profit margin of ВЈ7. 2m, which is slightly beyond the industry average figure demonstrated in Desk 1, demonstrating that the company provides mediocre performance in 2013. SWOT Analysis


Logen produces a selection of high quality items using environmental friendly materials. The diversity of these green products meet distinct requirements of customers and enables the company to achieve the social responsibility as well. Logen has substantial reputation when it comes to its traditional products. This can help the company to build constant relationship...

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