Key Components of Strategic Preparing: Southwest Air carriers Essay


Evaluation of Essential Strategies

Stephanie Peete

Embry-Riddle Aeronautical University or college

Business Capstone


William Reed

Feb . 23, 2014

Analysis of Key Tactics

When a company creates a ideal plan, it will reveal the near future direction with the company. The strategic prepare should format the organization's purpose, desired goals and the methods that will be accustomed to accomplish those goals. The key components of strategic planning are setting out the company's eyesight and mission statements. The vision declaration summarizes the way the organization would like to be known and operate in the industry as well as the mission declaration tells the purpose of the organization. There are several other essential components involved in creating a proper plan which will illustrate the company's marketing, monetary, manufacturing, and legal approaches. The management and performance approaches are also significant steps in this plan of action as well as any international strategies. The functional level of the business is the standard of the functioning divisions and departments. The strategic concerns at the functional level are related to business processes plus the value cycle. Functional level strategies in marketing, financial, operations, human resources, and R& D entail the development and coordination of resources whereby business unit level tactics can be carried out efficiently and effectively (Cile, 2014 ). Southwest Airlines utilizes its functional level to explore and answer the following question to get into how the company is advancing in the industry. Exactly how are we using human resources, technology, finance/accounting, promoting, or various other functional areas to gain a competitive edge? The primary web marketing strategy for Freebie southwest Airlines should be to target organization travelers because they are the most regular buyers, many loyal, and they are willing to pay more money than the typical vacationer. The secondary online marketing strategy is to focus on...

References: Cile, E. (2014). Business Level Strategy, Corporate-Level Strategy, Practical Level Strategy and Worldwide Strategy. Retrieved from

Mariani, Capital t. (2012). Approaches for Reaching Global Markets. Retrieved from

Sanner, K., Swider, L., Uszynska, 3rd there’s r., & Vierela, M. (2012). Situation Examination. Retrieved by

Scilly, M. (2014). Examples of Expense Leadership & Strategy Advertising. Retrieved from

Southwest and AirTran Network Connection. (2014). Retrieved from

Marketing Blend Citycell Article