HUL Lakme Project Statement Essay

Research Survey on Lakme (A Product of Hindustan Unilever Ltd)

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Submitted by:

mayur wali

ARTICLES

EXECUTIVE SUMMARY

1 . INTRO

2 . IMPORTANT REVIEW OF MATERIALS

3. RESEARCH METHODOLOGY

3. 1 OBJECTIVE OF THE STUDY

3. a couple of HYPOTHESIS

a few. 3 RESEARCH DESIGN

4. SAMPLE STYLE

4. MARKET PROFILE

your five. DATA, OBTAINING & ANALYSIS

6. RECOMMENDATION & REALIZATION

7. BILIOGRAPHY

8. REFRENCES

Executive overview

About the project

Within a short course of the previous five-six years, the use of makeup products by Of india consumers has increased significantly with additional and more men and women taking better interest in personal grooming, raising disposable earnings, changing life styles, influence of satellite television and greater merchandise choice and availability.

This cosmetics and personal care industry has been developing at an average rate of 20 percent for the last couple of years. The developing Indian cosmetics market offers promising prospective customers for international brands. The expansion rate in the cosmetics industry reflects an ever-increasing demand for magnificence care products in India. Perfumes and fragrances, skin care, and hair care goods are some of the segments with promising prospects for U. S. companies.

Penetration of all cosmetic and toiletries is very low in India. Current consumption of many items is well below that of many countries in Asia. The low industry penetration of several cosmetics and private care products gives room intended for growth.

The urban human population with raising purchasing electric power is the major force driving a car demand for makeup products and toiletries. India is an extremely price-sensitive market and mass-market products amount to the major section of the cosmetics and toiletries marketplace. India's import of cosmetics and toiletries and more advanced raw materials is approximately US$ one hundred twenty million, of which the U. S. includes a share of approximately 10 percent.

Plan of the project

Beauty is skin deep… and sure enough Lakme appreciate it just like no one will. Today brand lakme stand strong among the 100 most effective brands and right fully so , to get it's ‘the' brand that lights up the face of mil girls, every day. It's a company that encourage, motivate and infuses assurance Colours, shades, brushes and tones to beautify, have been completely the primary attribute from the products. The process which the cosmetic industry needs to break was your negative meaning of " being fashionable''. Though the brand missed out on in the past year irrespective of having roped top company ambassadors is that it scored low on promotional gauge. In the next project we all basically attempts to provide experiential marketing solutions to a brandname (Lakme). We all also measure into factors that why Lakme's placement as industry leader was threatened when ever international majors like Revlon and Maybelline entered the fray inside the mid-90s. The investigation process was entailed on lakme stores in noida, which includes the response received from concentrate on audiences(Min grow older 19yrs- Max -45yrs) via through set of questions for deeper insights.

CHAPTER 2- CRUCIAL REVIEW OF BOOKS

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Below the series initiatives are exceedingly important inside the cosmetic part since the obtaining experience is as important as manufacturer image and advertising. Significant focus is usually on sales counters, magnificence advisors and dealer assists. We frequently integrate much of the above the range campaigns just like 'Whose observing your lips' with below the line endeavours Anil Chopra, Business Head, Lakme Lever

''LakmГ© are at the forefront of product-innovation. Almost everyone has a LakmГ©-something inside their (cosmetics) collection, '' explained Mumbai-based trend choreographer Lubna Adams.

The Indian makeup products industry is at churn. At the same time the superior segment achievement crowded, the rural market is getting the stronghold of smaller sized, regional players. Although...



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