History Of Broadcasting
two October 2012
Albiniak, Paige. " Zero Stopping Till Everyone 'Likes' Katie. " Broadcasting & Cable a hunread forty two. 33 (2012): 23-. ABI/INFORM Complete; ProQuest Research Catalogue. Web. 3 Oct. 2012.
In an document called " No Blocking Till Everyone вЂLikes' KatieвЂќ on August 20, 2012 is based on the new Disney- ABC's talk present, Katie. ABC is using the tools of technology and the wealth of social networking to promote Katie Couric's new talk display. All of the primary advertising started on the website KatieCouric. com, where show's on-air and digital content divisions out across the social media. The key social media Katie's digital crew has covered is Facebook, Twitter, and after this has got up-to-date with Pintrest and Instagram. Before Katie Couric chose to start up her own speak show, the girl was the core on the CBS TELEVISION STUDIOS evening media and NBC's Today present. While on those shows she gets gained various fans and followers in social media sites, which can be how the girl hopes to gain all her viewers. By being so popular and a big hit on these types of social media site it such a smart stradegy to acquire viewers and get people involoved inside the show. Katie Couric's new talk show has the primary intention of getting the audience feel the message can be directly for them. Couric would like to be able to interact with her audience and engage with viewers after they start viewing. By having each one of these ways to get touching her target audience through social networking, I believe, Couric to continue with this kind of show the most effective way. In past times when tv program began that they never had the opportunity to manage to reach right now there audience in a similar approach they do right now. Also, if an audience member or visitors wanted to speak into a display or have interaction, they would have to wait on a line for his or her opinions to get heard. With todays technology, there are many method to get in touch with the Television sponsor.
There are other ways through twitter advertising that the Katie show uses to promote...